🎧🍭 Snacking Meets Sound: The Future of Interactive Experiences?
The other day, I walked into the local Jamin candy store in Hoorn, The Netherlands, with my daughter. As soon as we entered, she spotted something she had seen on TikTok—a product that instantly grabbed her attention: Soundlollies! These lollipops use clever tech to let you hear music when you put them in your mouth. The concept? Ingenious. The price? 8 euros—just a little out of her pocket-money range.
While she left with a pack of Buldak Noodles instead (spicy ramen from a candy store, no less), her excitement was contagious. It reminded me of my own childhood, saving every penny for the next box of Lego. But this moment also underscored how snacking is evolving into an entirely new realm of interactive experiences.
The New Wave of Snacking Innovation
The rise of products like Soundlollies aligns perfectly with the insights from WGSN’s trend report, "New Snacking Lifestyles." Here’s how snacking is transforming:
1. Snacks as Edible Accessories
Snacks are no longer just food; they’re status symbols. Brands like Pop-Tarts and Pringles are tapping into culture with limited-edition collaborations, turning snacks into collectibles that scream cool.
2. Sensory Innovation Meets Tech
Products like Soundlollies show how tech and taste are blending to create multisensory experiences. Younger generations, particularly Gen Z, crave novelty and uniqueness—and these innovations hit the sweet spot.
3. Community-Driven Packaging
Snacks are now being packaged with specific audiences in mind, making the packaging itself part of the experience. This turns ordinary snacks into items that reflect identity and build community.
The TikTok Factor: Where Viral Meets Retail
It’s impossible to ignore the role of TikTok in this new era of snacking. Platforms like these are driving the discovery of products like Soundlollies, as users share their reactions and experiences with millions. Retailers like Jamin are smartly leveraging this, offering a “TikTok Tab” on their website to showcase viral products.
This blending of online and offline experiences is creating a unique retail dynamic. From ramen sold in candy stores to tech-driven treats, snacking has become an exploration of trends, culture, and innovation.
The Takeaway for Brands
For brands and retailers, the lesson is clear: innovation fuels engagement. Whether it’s sensory technology, cultural tie-ins, or social media buzz, the future of snacking lies in delivering experiences that go beyond the product itself.
At The Concept Artisan, we’re always exploring how trends and technology reshape guest experiences—whether through food, retail, or hospitality. Curious about how we can craft your next big idea? Let’s create something extraordinary together.
👉 Visit www.theconceptartisan.com to learn more.
Hashtags: #Innovation #ProductDesign #GenZMarketing #InteractiveExperiences #WGSN
